March 1, 2026Links are one of the most fundamental elements of a webpage. When constructed correctly, links connect site visitors to expected pages, help search engines and AI crawlers understand site content, and meet accessibility standards.
March 1, 2026Guidelines for how to best use heading elements h1 through h6 to structure your content for accessibility, AI and search engine crawl optimization.
April 28, 2022Social media shares increase Mason’s digital impact by connecting with potential new visitors and improving a news item’s search engine ranking. Even if you have no distribution plans of your own, web content is highly shareable, and one can’t predict which stories will be shared by your readers.