The SiteMasonry Collaboration is a partnership between the Office of University Branding and campus partners to create a compelling web environment that connects George Mason to the world.
The SiteMasonry Collaboration operates as a shared responsibility model. OUB provides web strategy expertise, the SiteMasonry CMS platform, and support resources. Campus partners designate qualified Web Managers to lead content creation, train Content Editors, and ensure their sites authentically represent George Mason University.
Office of University Branding Contributions
- Expertise: The OUB Web Strategy team works with campus partners to develop a customized web content strategy.
- SiteMasonry CMS Platform: A content management system developed to simplify brand-consistent web content management.
- Budget Relief: The SiteMasonry Collaboration services and CMS platform are provided at no cost to the Campus Partner, eliminating expenses for web strategy consultants, web development and hosting.
Campus Partner Responsibilities
- Appoint Qualified Web Managers: Designate one or two qualified Web Managers to lead content creation, support Content Editors, and maintain site quality.
- Create Web Content: Develop content that is distinctively George Mason—reflecting the university's inclusive, audacious, and innovative character—and meets federal accessibility, GMU brand and web content standards.