Video Guidelines

Videos published on George Mason websites must meet accessibility, brand, and content quality standards. All videos must be embedded using a YouTube or Vimeo link. Do not upload standalone video files directly to the CMS.

Accessibility Requirements

Videos should be created with accessibility in mind and must meet standards set by WCAG 2.1 AA, Section 508, and the ADA—as outlined in the Accessible Media Guidelines from George Mason’s Assistive Technology Initiative (ATI).

  • Captions: All videos must include accurate closed captions. Captions must reflect all spoken content and relevant sounds (e.g., music or sound effects). 
     
  • Transcripts: When possible, provide a downloadable transcript that includes all spoken dialogue and visual descriptions. 
     
  • Audio Descriptions: Pre-recorded videos should include audio descriptions for essential visual information. Live videos must provide live captions. 
     
  • Keyboard Accessibility: The video player must be fully operable using a keyboard, including controls for play/pause, captions, and volume. 
     
  • Autoplay: Autoplay should be avoided. If used, users must be able to pause or stop playback immediately. Visual Considerations: Use high color contrast, readable text overlays, and avoid rapid flashing or strobing content that could cause seizures or disorientation.

Content and Production Guidelines

George Mason–Produced Videos

When producing videos for George Mason websites or digital channels, content creators must follow university brand standards and meet minimum production requirements:

  • Brand Alignment: Videos must follow university guidelines for logo usage, typography, colors, and tone. Refer to brand.gmu.edu for specifics.
     
  • Audio Quality: Audio must be clear, consistently audible, and free of distracting background noise. Volume should be balanced across speakers and segments.
     
  • Accuracy and Professionalism: All captions, on-screen text, and graphics must be accurate, proofread, and appropriately styled.
     
  • Storytelling and Engagement: Videos should be purposeful and engaging—start strong, communicate clearly, and consider the intended audience.
     
  • Consent and Releases: All individuals featured in a university-produced video must sign a media release form prior to publication.
     
  • Appropriate Content: Content must align with university values and policies. Do not include material that is offensive, discriminatory, or otherwise inappropriate.
     
  • Copyright and Fair Use: All music, images, footage, and other media must be properly licensed or fall within fair use. Attribute sources where required.

 

Videos from External Sources

When embedding or linking to videos not produced by George Mason:

  • Verify Accuracy and Relevance: Ensure the content aligns with the purpose of your webpage and supports the goals of the university.
     
  • Review for Accessibility: Only post videos that include captions and meet accessibility requirements. If captions are missing or inaccurate, do not embed or link to the video.
     
  • Assess Tone and Presentation: Content should reflect the professionalism and values of the university, even if it originates from a third party.
     
  • Obtain Permission (if needed): If sharing non-public or unlisted content, obtain written permission from the creator or rights holder before publishing.

 

Related Regulations and Policies

Federal and Accessibility Standards

Commonwealth of Virginia Regulations

University Policies