Why Content Central Matters

Content Central’s real value lies in its ability to share content between sites on the SiteMasonry platform.

This ability means you can write content once, but have it display across a variety of sites. This can have a variety of benefits, depending on the content you are sharing. No event at George Mason happens in isolation.

• If someone works with multiple programs or departments, a Content Central profile allows you to ensure the most complete profile possible is shared every time. Updating once updates it everywhere.
   
• When someone wants to reference a specific academic program at George Mason, it is best they can share a uniform marketing profile, rather than what the course catalog contains. Using the Content Central academic programs feature lets you create an easily shared page that focuses on selling the program, rather than just the basic requirements.
   
• When you write an article about an event or achievement within your department, you want to make sure word gets out. Content Central news articles can be shared between multiple sites easily, allowing you to get the word out. This is especially handy for news items involving multiple departments or offices. Want a department’s story to show on the parent college’s page? Content Central makes it easy.

Having your site connected to Content Central lets you access this wealth of connected content, but it also comes with the responsibility of being a good contributor. What you contribute no longer represents just your website, but the Mason website community as a whole. Therefore, it’s very important you become good stewards of the content you put out and produce the sort of content you want to see from others. 

The Content Hub is a collective George Mason effort.