News Stories

News Stories are one of three content types that can be shared to other sites on the SiteMasonry CMS platform.

Because News Stories may appear on multiple sites, each story should be written with clarity, accuracy, and strong structure. Content published in Content Central may represent more than a single office, department, or program and should reflect the quality expected across the platform.

Preparing News Story Content

Before building News Story in Content Central, create or gather:

  • a headline that captures the reader’s attention
     
  • a square thumbnail image that will be good for social media
     
  • a one-to-two sentence summary of your article for social media
     
  • an edited, proofread, and unformatted article

Elements of a Strong News Story

In addition to required materials, the following elements strengthen structure, readability, and impact:

  • A compelling introductory paragraph that highlights the central point
     
  • Section headings that organize the article into clear, readable segments
     
  • One or two relevant images embedded within the article body
     
  • A key quote or notable fact that reinforces the main message

News Story Tutorials

  • February 24, 2026
    Content Central is the SiteMasonry CMS website where News Stories, Profiles, and Academic Program items are created and shared across the SiteMasonry CMS platform.
  • May 26, 2025
    Content that follows digital accessibility and web content best practices is easier for site visitors to navigate, for search engines to interpret, and for editors to maintain over time. Well-structured stories also perform better in search results and are more likely to be shared across social platforms.
  • January 24, 2023
    Making a top-notch news story requires thinking from a multitude of angles. To stand out, it really needs to be an appealing and good experience for all readers, regardless of platform, format, and engagement style.
  • November 18, 2022
    If you want to make your article more appealing, you can add elements to your article on that page to better attract people to your content.
  • November 18, 2022
    A highly-engaging news story with optimized formatting increases human readability, accessibility, and searchability. Learn how to make a news story within SiteMasonry.
  • April 28, 2022
    Social media shares increase Mason’s digital impact by connecting with potential new visitors and improving a news item’s search engine ranking.  Even if you have no distribution plans of your own, web content is highly shareable, and one can’t predict which stories will be shared by your readers.
  • March 10, 2022
    News Items with the same Topic Tag will appear together in a news item filter list and are grouped into a taxonomy list. News Items shared with a site will export to the designated subscribing site.