While the course catalog shows all programs currently on offer at Mason, it lacks the sort of marketability a dedicated page can provide.
Academic program pages let you make a centralized promotional page that can be called upon from any SiteMasonry site connected to Content Hub. This is particularly handy as news stories frequently mention academic programs tied to people or events going on.
Before You Start
It's important that only one page exists per academic program. So, step one of making an academic program page is to first search Content Hub for the program in question. Make sure you check for variations or old names of the program to ensure everything stays up to date.
Planning Your Program Page
When preparing to make your Academic Program page, you'll want to consider the following:
- How you can best describe the program
- What opportunities are available related to the program
- A short, social media ready summary of the program info
- Has anyone in the program
- How people can contact the program regarding admissions
- What images best showcase your program
Making Your Program Page
Program pages are created within Content Hub. Making an academic program page involves elements learned from making news articles and making landing pages. This is because, while it uses fielded content like news articles and profile pages, an academic profile page relies heavily on editing the layout of the page while involving the fielded content. Fielded content is important for social media and SEO ranking, but will not provide visual engagement or a complete marketing strategy.
All Tutorials on Academic Program Pages
- March 23, 2023You may be used to thinking of content from a top-down view. However, content is not just a tree you navigate to reach the fruit. Content forms webs, networks that are forged by in-page links and other such connections.
- December 12, 2022Academic program pages let you make a centralized promotional page that can be called upon from any SiteMasonry site connected to Content Hub. This is particularly handy as news stories frequently mention academic programs tied to people or events going on.
- April 8, 2022Blockquote styling is the unsung, and versatile, hero of a reader-friendly page or news item.