News Stories

A News Story should be written with clarity, accuracy, and strong structure to reach a broad audience across search engines, social media, and direct traffic.

A news story published in Content Central may represent more than a single office, department, or program and should reflect the quality expected across the platform.

Preparing News Story Content

Before building News Story in Content Central, create or gather:

• a headline that captures the reader’s attention
   
• a square thumbnail image that will be good for social media
   
• a one-to-two sentence summary of your article for social media
   
• an edited, proofread, and unformatted article

Elements of a Strong News Story

In addition to required materials, the following elements strengthen structure, readability, and impact:

• A compelling introductory paragraph that highlights the central point
   
• Section headings that organize the article into clear, readable segments
   
• One or two relevant images embedded within the article body
   
• A key quote or notable fact that reinforces the main message