The SiteMasonry Collaboration brings together the Office of University Branding and campus partners to create a web presence showcasing why George Mason University is All Together Different.
OUB provides web strategy expertise, the SiteMasonry CMS platform, and support resources. Campus partners designate qualified Web Managers to lead content creation, train Content Editors, and ensure their sites authentically represent George Mason University.
Office of University Branding Contributions
- Expertise: The OUB Web Strategy team works with campus partners to develop a customized web content strategy.
- The SiteMasonry CMS Platform: A content management system developed to simplify brand-consistent web content management.
- Budget Relief: The SiteMasonry Collaboration services and CMS platform are provided at no cost to the Campus Partner, eliminating expenses for web strategy consultants, web development and hosting.
Campus Partner Responsibilities
- Appoint Qualified Web Managers: Designate one or two qualified Web Managers to lead content creation, maintain web content in alignment with federal, commonwealth, and and GMU policies, standards, and guidelines, and provide support to Content Editors.
- Create Web Content: Develop content that meets federal accessibility, GMU brand and web content standards and reflects George Mason's inclusive, audacious, and innovative character.