https://sitemasonry.gmu.edu/ en https://sitemasonry.gmu.edu/news/2022-07/how-tocreate-marketing-landing-page <span>How to...Create a Marketing Landing Page</span> <span><span lang="" about="/user/621" typeof="schema:Person" property="schema:name" datatype="">Kelly Hansen</span></span> <span>Fri, 07/22/2022 - 14:53</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">Whether it’s called a landing page, lead capture page, single property page, or squeeze page - the purpose of a marketing landing page is the same - prompt a visitor into completing a specific action, or ‘conversion’.  </span></p> <p>Building a marketing landing page within SiteMasonry is as simple as building a regular page. In her <a href="https://mymasonportal.gmu.edu/bbcswebdav/xid-254008499_1" target="_blank" title="Quick Start Guide - Marketing Landing Pages">Quick Start Guide to Marketing Landing Pages</a>, Kristin Heydt, OUB's Digital Strategist, explains the basics and walks through a sample <a href="https://mymasonportal.gmu.edu/bbcswebdav/xid-254008500_1" target="_blank" title="Sample SiteMasonry marketing landing page layout">SiteMasonry marketing landing page layout</a>.</p> <p> </p> <p><a href="https://mymasonportal.gmu.edu/bbcswebdav/xid-254008499_1" target="_blank" title="Quick Start Guide - Marketing Landing Pages"></a></p> <div class="align-center"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq131/files/2022-07/Marketing-Link.jpg" width="1230" height="670" alt="Slide sample from a Marketing Landing Page Presentation" loading="lazy" typeof="foaf:Image" /></div> </div> <p></p> <p> </p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/916" hreflang="en">Marketing Area Page</a></div> <div class="field__item"><a href="/taxonomy/term/911" hreflang="en">Marketing Landing Page</a></div> <div class="field__item"><a href="/taxonomy/term/506" hreflang="en">SiteMasonry</a></div> <div class="field__item"><a href="/taxonomy/term/901" hreflang="en">Marketing</a></div> <div class="field__item"><a href="/taxonomy/term/931" hreflang="en">SiteMasonry Tutorial</a></div> </div> </div> </div> </div> </div> Fri, 22 Jul 2022 18:53:08 +0000 Kelly Hansen 1211 at https://sitemasonry.gmu.edu