Time and Resources

A vital step in the creation of a web page or site is an assessment of your resources — what you have and what you'll need.

The team putting together an event should start looking at their resources and needs from the first planning meeting. You can't wait until a few days before the event to pull things together. You’ll need:

Skilled writers who can follow strategic guidelines to craft content to help meet your goals.  

  • Is there existing information that can be used as the foundation of content for the site?

  • Do you have people on staff to write/edit the site text?  

  • If so, are they trained/familiar with writing in the style of Mason’s content strategy?  

  • Do they have the skills and experience to adapt their writing to fit the style?

  • If not, do you have a budget to hire an outside writer? 

Images that tell your unit’s story and the story of Mason.

  • Are there existing photos from Mason Creative Services that can be repurposed on the site?

  • If not, do you have enough time to request photos from Creative Services?

  • Does Creative Services have the time to shoot the images by your deadline? 

  • If not, do you have access to a stock art account, such as Getty Images/iStock, etc.? 

  • If not, do you have a budget to hire an outside photographer? Do they have time to shoot what you want?

  • Do you need photos? You might not. 

 Videos that tell your unit's story and the story of Mason

  • Can you repurpose existing videos on Mason's YouTube and Vimeo channels, or through GMU-TV?

  • If not, do you have enough time to request a video through Creative Services?

  • Does Creative Services have the time and resources to conceptualize, write a script, create a storyboard, find a cast, scout locations, shoot, and edit a video by your deadline? 

  • If not, do you have a budget to hire an outside vendor to create a video? Do they have time to do it?

  • Do you need a video? You might not.